WHy People Are Falling in Love With “Ugly Food”

Has anyone bought or seen an ugly food…let us know..

TIME

The “ugly food movement” is taking off around the world, particularly in Europe and Australia, as an answer to the problem of food waste. So far, it has yet to firmly take hold in the United States, but given this country’s love of solution-driven food trends, it seems a good bet that ugly food might soon take its place beside local food, organic food, and environmentally conscious eating. “Ugly” foods are those that sellers and buyers often reject because of their appearance, like misshapen vegetables and bruised fruits. Farmers dump them. Supermarkets and restaurants reject them. Consumers historically have avoided them.

The problem of food waste is no joke. By some estimates, a third or more of the food produced globally goes uneaten. The costs are in the hundreds of billions of dollars. Marketing so-called “ugly” food is one answer to the problem. Until recently, the European Union had rules…

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